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The Virtues of Boxers

A long quest to design and manufacture the perfect boxer shorts entirely in Britain.

The Quest

I've been on a long quest to try and design and manufacture the perfect boxer shorts entirely in Britain—exploring everything from fabric sourcing and pattern-making to finding the right manufacturers who can bring this vision to life with the quality and craftsmanship it deserves.

The Virtues of Boxers

At the heart of this project is a beautiful toile de Jouy design by artist JG Fox called The Virtues of Boxers—a celebration of British craftsmanship, comfort, and the art of the everyday.

The Virtues of Boxers — original artwork by JG Fox

This original artwork has been developed into a repeating fabric pattern, ready to be printed on British textile to create the ultimate boxer shorts.

The Virtues of Boxers — fabric pattern design

The fabric design developed from JG Fox's original artwork

More details about this ongoing journey can be found on the Nation of Artisans Substack, where I document the challenges, discoveries, and delights of creating something both functional and beautiful, made entirely on these shores.

This project is currently in development. Check back soon for updates on fabric mills, pattern designs, and the artisans helping bring British-made boxer shorts to life.

If you would like to pre-order a pair, please email louis@louiselton.com